Friday, November 30, 2012
The Making of Zero Dark Thirty
Another video from ABC News. This time, we're talking about the making of the movie Zero Dark Thirty, which is about the manhunt for Osama Bin Laden. With all of the interest about military games, such as Halo 4 and Call of Duty, I thought it would be interesting to for my students to see a preview of a movie that is about a military action that really happened.
Halo 4
Every time I turn around, there seems to be a new video game out. This time, it's Halo 4. My students watched the ABC News video above. They seemed most impressed that two women run the game for Microsoft. Who says it's a man's world?
Old Spice Does It Again
Anytime I need an example of interactive or viral marketing, Old Spice is the go-to company. After coming out with the Terry Crews music player, now there is the 4.5 Weeks to Save the World Game. Check it out...or better yet, have your students play it!
Tuesday, November 13, 2012
Sunday, November 4, 2012
Top Ten Brands That Lost Value Last Year
Every year, I struggle to teach brand equity, and students struggle to learn it. Coincidence?
Anyway, this link provided a good exercise about the brands that have lost some value in the last year.
Hello, iPad Mini
We spent a lot of time in my Strategic Marketing class discussing new tablets on the market, like the new Kindles, but especially Apple's new iPad Mini. In the above video, not everyone thinks it will be a best seller.
Goodbye, Lance Armstrong
After years of denial, Lance Armstrong finally gave up his fight to clear his name. After the 1,000 page report and testimony from former teammates, sponsors also gave up their associations with Armstrong. Even Nike, who has stood by nearly every athlete who has erred, dropped him.
The interesting thing in my class: over 75% of them said they thought Nike should have stayed with Lance Armstrong, and the teammates must have been lying. Yeah....OK!
Customer Service Fails
I shared this link during my first evaluation. I'm not normally nervous before evaluations, but I am at a new school this year.
I thought my students needed a prompt about bad customer service, because other than Wal-Mart and McDonald's, I'm not sure they're aware of other industries with horrific reputations for customer service, like car dealers and furniture stores.
Oh for October
When I started this blog, I thought I could post every 2-3 days...which is true in a normal year. This school year has been far from it.
I knew when I moved schools that I would be pretty busy. I was going to have new classes, as well as ones that were rewritten. But even I was surprised by how much doggone work I did in the first quarter!
I'm hoping that the next 131 days of school are not nearly as busy as the first 49. In the meantime, I'm going to post links to some of the things we discussed in October.
I knew when I moved schools that I would be pretty busy. I was going to have new classes, as well as ones that were rewritten. But even I was surprised by how much doggone work I did in the first quarter!
I'm hoping that the next 131 days of school are not nearly as busy as the first 49. In the meantime, I'm going to post links to some of the things we discussed in October.
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