Old Spice Does It Again

Anytime I need an example of interactive or viral marketing, Old Spice is the go-to company.  After coming out with the Terry Crews music player, now there is the 4.5 Weeks to Save the World Game.  Check it out...or better yet, have your students play it!

P-P-P-P-P-P-POWER!!!

Old Spice Muscle Music from Terry Crews on Vimeo.

Thanks to the e-mail from Ad Age, I shared this interactive video with my Strategic Marketing and Multimedia Web Design classes.   All of my students seem to know who Terry Crews is, so there is already a built-in interest factor.

The surprising thing was when I asked my students to play with the video and create their own music.  Only 1-2 kids per class wanted to do this.  I thought more of them would jump on this, but it's probably that typical "I-don't-want-to-possibly-be-embarrassed-in-front-of-my-friends" mindset.  Oh, well, it's your loss.