I stumbled across a tweet this week about Jaguar's 13 minute short film that features Emmy Award-winning actor Damian Lewis. How else do you sell a car that expensive? Radio and TV spots are out, and print doesn't do the car justice.
When I played the film for my rowdiest class, I thought they would get bored quickly, but they stuck with it. I think they enjoyed the bad guy, who they had seen in Bad Boys II and other movies.
I remember that BMW made shorter films about a decade ago, directed by John Woo and starring Clive Owen. Those were good films, and so is this one. Does it move Jaguars? Debatable.