Friday was the 35th anniversary of the premier of Star Wars--I was wondering why it was on Spike that night!
A blog on the Washington Post's web site describes the cultural impact perfectly: the movie was one of the first summer blockbusters (along with Jaws). Not only did it make money on ticket sales, the movie generated billions of dollars in merchandise. I was one of those kids that had the action figures, lunch boxes and Halloween costumes.
Nowadays, it's a given that a summer movie will have a ton of licensing tie-ins, but let's take a moment to salute the pioneering money-making of Star Wars!
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