A CTE teacher's blog about teaching, sports & entertainment marketing, life, and other assorted topics. A long, circuitous career path has now found me teaching Sports & Entertainment Marketing in North Carolina. I was in the Marines and the TV business prior to teaching--told ya it was circuitous! And yes, I do ramble!
Monday, September 12, 2011
Taste Test
Tomorrow I'm doing one of my favorite activities in class--the taste test.
Background: we're covering the seven functions of marketing, and the first function is Marketing Information Management. Part of this function is surveys and taste tests, and my students don't have a good idea of what a taste test is. I guess they weren't around for those old "we've switched Mrs. Johnson's brand of coffee, let's see if she notices" commercials.
One reason I like this is that my students are so surprised that I'm actually bringing things in for them to drink. Gosh, am I really that strict?!
New for this year: instead of doing Coke vs. Pepsi vs. store brand, I'm going to try this with clear sodas, like Sierra Mist, 7 UP and Sprite. Let's see if they can tell the difference amongst those three!
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