A CTE teacher's blog about teaching, sports & entertainment marketing, life, and other assorted topics. A long, circuitous career path has now found me teaching Sports & Entertainment Marketing in North Carolina. I was in the Marines and the TV business prior to teaching--told ya it was circuitous! And yes, I do ramble!
Monday, August 27, 2012
Current Events for Strategic Marketing
From: cmgdigital.com
One of the results of switching schools this year is that I get to teach new classes, like Multimedia and Web Page Design. I'm also teaching Strategic Marketing, which I've taught before...but that was a long time and one curriculum re-write ago.
I have really enjoyed talking about current events in my sports marketing classes, and I would like to continue doing that in Strategic Marketing. It's easy to find stuff for SEM I: just watch ESPN, CNBC or E!. For Strategic Marketing, I have to do slightly more digging.
For my first current event in class, we're going to be talking about the tobacco packaging that has been struck down by a federal court here. I'm sure we can have a good discussion on that!
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